Whitfield County, Georgia Improves Residents
Addresses
“In broad terms, our expectations were that GeoComm’s staff would fix our
addressing problems with minimal errors, which GeoComm has done. We have
worked most closely with GeoComm’s Dorrie Lamser and Dan Schmitz and they
have repeatedly taken action on our concerns and issues. More specifically, our
day to day interaction with both Dorrie and Dan has been overwhelmingly positive.
They acknowledge our concerns and work hard to solve them. Both of them have
been cooperative, professional and put our concerns above theirs.”
Jess Hansen - GIS Coordinator, Whitfield County Georgia
Business Situation Two residents in the same city with the same physical address is a problem.
It can cause issues with mail delivery, UPS delivery, and for family and
friends. From a public safety perspective an erroneous address could be the
difference between life and death.
In Whitfield County, Georgia not only were they dealing with duplicate
addresses but also stacked addresses, out of sequence addresses, two or
more addressable structures on a private drive, and odd/even addressing
issues. Whitfield County knew they had a problem and it was time to solve it.
Unfortunately for Whitfield County, they did not have the staff or time required
to identify and correct their addressing problems. A local project
management team headed by GIS Coordinator, Jess Hansen, decided that
for public safety reasons corrective action was needed as soon as possible.
The county identified the need for outside assistance and specific expertise
to help with GIS addressing and data consulting. So, they embarked on a
major project and they needed a proven partner.
The overall goal of this project was to enhance emergency response
capabilities by providing verified locatable addresses for 9-1-1. Locatable
addresses are critical for prompt emergency response to a location.
Step 1:
Whitfield County partnered with GeoComm for this project. They felt
GeoComm had the knowledge, skills, and ability to solve their problem.
According to Whitfield County, GeoComm understood the extent of their
addressing problems and they were excited that the person presenting the
methodology to investigate the problem was going to be the person who
worked on it. “The feeling we got from GIS Consultant, Kathy Liljequist,
during the interview process was that we were hiring a company with
genuinely “good people” has been more than fulfilled,” Jess Hansen, GIS
Coordinator.
To start with, GeoComm completed a needs assessment on a sample data
set of the identified areas of primary concern. The findings in the sample area
identified the different types of addressing problems the county had and to
what extent they could expect addresses to change.
Step 2:
After the results of the sample assessment were reviewed, GeoComm
worked with Whitfield County through five product phases:
• Fieldwork Preparation and Collection
• Map Data Layer Enhancements and Development
• Map Data Quality Assurance
• USPS Coordination and Notification
• MSAG and Telephone Database Updates
Fieldwork Preparation and Collection GeoComm Field Specialists visually verified visible addresses on structures.
If the address was not visible, they spoke with as many residents and
businesses as possible to obtain the correct addressing information.
However, if they were unable to speak with a resident or business
representative, an address notification pamphlet was left behind. This
pamphlet provided information concerning the project and the field
identification number assigned to the structure. It instructed the resident or
business owner to contact GeoComm’s project team by telephone or to
complete and mail in the survey to verify their address.
The GIS field data collection was completed two months early due to
extensive pre-planning and overall efficiency. Another major contribution to
the early completion was a well organized public awareness campaign
managed by Whitfield County. This campaign did an excellent job of
informing the citizens of Whitfield County about the project, how GeoComm’s
staff would be collecting data, and how important their cooperation was to
this project. The county notified the citizens in a variety of ways, including:
• press releases which were published in the local newspaper and on the
counties Web site
• news stories on the local TV stations where they interviewed GeoComm
staff, Whitfield County residents, and also showed GeoComm’s vehicles to
help the residents recognize the staff.
Map Data Layer Enhancements and Developments After fieldwork collection, GeoComm conducted all the necessary steps to
enhance both the road centerline layer and address point layer to be used for
E9-1-1. In addition, GeoComm updated the existing Emergency Service Zone
(ESZ) layer and developed a postal community boundaries layer. These
additional layers are designed to enhance end-user functionality. GeoComm
also identified road naming issues which were then provided to the county to
review and correct.
Map Data Quality Assurance Next, GeoComm performed several in-depth project quality assurance/quality
control steps to ensure the map data was accurate. All layers went through
many rounds of quality checks. Road ranges were checked to make sure
there were not any gaps or overlays. Addresses were checked to make sure
newly assigned addresses did not already exist or were not duplicates.
Lastly, Whitfield County was provided with an ESZ layer which was modified
and verified.
USPS Coordination and Notification After new addresses were assigned and quality control was complete,
GeoComm worked with regional post offices to convert addresses to the
newly assigned addresses in the postal database and to verify the postal
boundaries. After the post office accepted the new addresses, GeoComm
worked with the municipality to notify each readdressed resident/business of
their new address.
MSAG and Telephone Database Updates Finally, GeoComm ensured all necessary updates were made to both the
MSAG and telephone databases. GeoComm completed a comparison of
records in the MSAG to the road centerline layer to determine which road
centerline segments did not match the MSAG. GeoComm also researched
the accuracy of resident telephone numbers to find records without valid
MSAG addresses. If a phone number resulted in an uncertain address
location, GeoComm contacted the residents to verify the telephone number’s
assigned physical location.
End Result From the project kickoff to completion the project took approximately two
years. Throughout the entire process, the Whitfield County project
management team received monthly updates from GeoComm regarding the
project schedule, identified current milestones, and project status.
“In broad terms, our expectations were that GeoComm’s staff would fix our
addressing problems with minimal errors, which GeoComm has done. We
have worked most closely with GeoComm’s Dorrie Lamser and Dan Schmitz
and they have repeatedly taken action on our concerns and issues,” said
Jess Hansen, GIS Coordinator. “More specifically, our day to day interaction
with both Dorrie and Dan has been overwhelmingly positive. They
acknowledge our concerns and work hard to solve them. Both of them have
been cooperative, professional and put our concerns above theirs.”
Whitfield County now has updated addresses, a highly accurate GIS data
set, and updated MSAG and telephone databases. Most importantly, the
project provides public safety responders with locatable addresses that
display the correct location on a map in an emergency, resulting in improved
response times.
About Whitfield County Whitfield County, which was established in 1851, is a large county in
Northwest Georgia. The county is considered the "Carpet Capital of the
World" and home to some of the world's largest floor covering manufacturers.
It covers almost 300 square miles and has a population of approximately
93,000 people.